Search Engine Optimized Content

Tips for Writing Search Engine Optimized Content...

Quality, Relevant, Unique, and Keyword-Rich are critical ingredients for a SEO Content page. It's important to research the competition, see what types of content they provide and what keywords they are using. You should also know your audience and what they would most likely research. Are they looking for information, advice, recipes, or something else? Think about it, where do you go when you are looking for information? You return to the site(s) that always have good information. Do you research ahead of time and keep your buyers in mind!

Coastal Data Management offers SEO Content Copywriting services for companies that lack the skills or the manpower to write creatively for the web. Each project is quoted on an individual basis depending on the size and number of content pages required. Please contact us for a FREE SITE REVIEW and quote.

Tips for writing quality content pages.

• Prepare you content with your potential customers in mind, speak in their language, be simple and concise. Adjust your copy for SEO after writing, not during. Your audience is the buyer, not the search engine.
• Most readers scan headlines and highlighted text first, make those your keywords
• Use photos and relavent images sparingly, don't overwhelm the viewer with moving graphics
• Use your keywords throughout, but don't overdo it
• Keep you page to a readable size, no longer than 1 legal sized page
• Optimize each page for one keyword or keyword phrase
• Hyperlink your content pages in multiple places on your site, so the search engines will find new pages easily.
• Include the keyword in the name of the page, i.e.: roast-duck-recipe.htm.; also in the names of images.

Content Subscription Service...

CDM offers several different content packages for varying needs and budgets. Each of these packages can be converted into an ongoing subscription to ensure your site will always be kept up-to-date with fresh, high quality content.

What's so important about adding fresh content to your site on a regular basis?... With a subscription package, you'll have the peace of mind knowing that each month, your site is gradually growing into a rich source of information that both visitors and search engines will appreciate. Both will reward you greatly in the long run.

People Love Fresh Content Studies prove the following benefits to your users of adding fresh content regularly to your site:

1. Gives something of value to your visitors, which they will appreciate. 2. Builds trust with your visitors. 3. Increases the "stickiness" of your site. People will stay longer during each visit. 4. Increases the amount of repeat-visits to your site. 5. Increases conversion rates!

Search Engines Love Fresh Content Too! It's no secret. Search engines like Google love to see fresh content added to your site on a regular basic. Remember that search engines love sites that are authorities in their field. They know that by ranking authority sites high, they're will be offering their search engine users the most high quality, comprehensive, up-to-date information for each and every search.

Here are the marketing benefits of adding fresh content regularly to your site:

1. Turns your site into an authority on your topic. 2. Entices other site owners to link to your site. These links can drive traffic. 3. These In-bound links may increase your link popularity, which is a major factor in how high you rank in the search engines. 4. Word-of-mouth marketing. People tell others about your site's content - traffic increases. 5. Viral marketing. Great content can sometimes cause a fast, widespread traffic increase, by either word of mouth or through other news or blog channels.

Fresh, High Quality Content - the Most Important Element of a True Authority Site Authority sites don't just post a few pages of content, and then leave their site to grow stale and stagnant. Authority sites are alive and growing. They're kept up to date with the latest, interesting information. It takes patience and persistence, but by consistently adding fresh content, over time, you WILL be rewarded by the search engines with higher ranks and more traffic in the long run.

Be Patient - It Takes Time, but the Rewards are Great If you want to build a true authority site and drive lots of free search engine traffic to your site, don't expect things to happen overnight. There is no substitute for putting in the time and effort. However, there is no better investment you could be making into your business for the long term. Imagine receiving all your traffic and leads each day for free, rather than from paid sources. It's definitely worth all the time and effort in the long run.

What Does Google Say? Again, don't take our word for it? Listen to what Matt Cutts, Senior Engineer at Google, says. In almost every interview or tradeshow, Matt reminds everyone that "Content is King" when it comes to ranking high in Google. He encourages people to set up a blog or article section within their site, and continually post high quality, fresh content in it. He explains how fresh blogs and articles are the best way to encourage back-links, increase your ranks, and ultimately drive lots of free search engine traffic to your site.

CDM Can Help Any business owner with basic writing skills can produce content for their site. However, few people have the time to write the amount of content required to make their site a true authority in their field. Your time is money, and sometimes it might make more sense to outsource this effort to skilled professionals. Our team can produce higher quality work, in a shorter time, for less cost in the long run. We know what it takes to turn ordinary sites into respected authorities in their field, increasing both traffic and conversion rates for our clients.

Product Page Content Development Service...

One of our professional writers will research your products and develop high quality, in-depth, information to place along-side the product details on each of your order pages.

Adding this content will help convert each of your product order pages into product information pages that both humans and search engines will appreciate. Our in-depth content will give your users all the information they need to make an informed purchase, eliminating the need for them to leave your site and find information they need elsewhere before making a purchase.

Search Engine Benefits

Adding high quality content to your order pages will also help them rank higher in the search engines. Savvy online business owners understand that Google will not rank individual product order pages at the top of the search results unless those pages have something unique and valuable to offer.

Try this simple test. Do a search in Google for a specific product and visit the first several results in the natural search results on the left side of the results page. Notice that the pages ranked at the top tend to contain lots of relevant information about the product, rather than just a brief description and a price.

Convert Information-Seekers Into Action-Takers

It’s important to understand that a most of the time, search engine users are searching for information, not order pages. Before they buy, they want to learn more about that product or service.

The goal is to give these people the information they’re looking for, while at the same time making it easy for them to buy your product or service immediately after consuming the information!

Landing Page Design and Development...

Our landing page service is based on years of experience learning first-hand how to turn great content into real results for our clients. Our designers will custom design clean, action-oriented landing pages that will help you achieve your ambitious online goals.

Review/Approve/Customize

Once your landing page design is completed, we will notify you and give you access to view and customize your design further using a simple, online interface. You will have the option to add or remove the following features on your landing page template:

Call to Action Text Link Call to Action Form Google Adsense Code Published Date Social Bookmarking Links Rate This Article Feature Blog/Comments Feature

Get Your Visitors to Take Action!

It's one thing to write great content that both people and search engines love. However, the end goal is to get your visitors to take ACTION. A properly designed landing page will convert information seekers into action takers, resulting in real revenue, rather than just page views.

Common Calls to Action

Purchase a product or service Fill out a form (quote request, contact us, etc.) Sign up to a newsletter Sign up/Register